When you are writing an ad or headline it must be compelling. The words must flow. How do you go about creating the perfect online ad/headline or even blog post? You create great copy.
I’ve recently decided to expand my copywriting library. Here are some articles I uncovered when I was looking for suggestions on the best copywriting books:
Copywriting Books You Should Buy by Copyblogger
11 Copywriting Books Every Entrepreneur Should Own by Marketing Confessions by Marketing Confessions
25 Must-Read Best Copywriting and Marketing Books by Market Copywriter Blog
OUR 3 MUST-HAVE COPYWRITING BOOKS
Here are the books I currently turn to are (all links are affiliate links to Amazon):
1. Words that Sell by Richard Bayan
Not a copywriting theory book but it has good copy. When I am debating what words to use I open this book and find the right one. Makes my life so much easier. Other books in the series include More Words that Sell and Phrases that Sell.
Recommended on a podcast. A short and refreshing read. Always read it when I am in a rut.
3. Breakthrough Advertising by Eugene Schwartz
The bible of copywriting. Good luck finding a copy for under $100. Worth the investment. One of the best books I’ve ever read.
What are your favorite copywriting books? Tell us in the comments.