Problem: People don’t watch my videos
Solution: Link a playlist instead of a video to increase views
Zuckerberg said “wouldn’t be surprised if you fast-forward five years and most of the content that people see on Facebook and are sharing on a day-to-day basis is video.”
Most users prefer video over other forms of content so the algorithm tends to skew towards videos for organic distribution of content. Video is king on Facebook.
One of the problems most people have, however, is they only link one video at a time. Instead, consider linking a playlist. This will allow users to see all relevant videos and increase your video views overall.
How to link a playlist
- Go to your Facebook page
- Go to your video tab (left)
- Go to your playlist
- Choose a video from the playlist
- Take the number after vl.
- Then create a new link ex: Facebook.com/[pagename]/playlist/[insert number]