Why are some Realtors and Business owners getting kicked off of Facebook? For advertising their business on their personal page.
There’s a trend, among Realtors and other business owners, to add their title to their name on their personal Facebook page. For example, instead of being listed as “Joe Smith” a Realtor changes their name to “Joe Smith- Realtor.”
Most people have heard adding Realtor or their professional title or even their business’ name to their personal profile gives them some competitive advantage. That cannot be further from the truth.
Facebook’s Terms of Service are very clear on this subject.
It prohibits, “titles of any kind (ex: professional, religious)” and Facebook goes on to clarify this regulation by saying “Profiles are for individual use only. We offer Pages for professional personas, organizations and businesses.”
What does that mean? Adding your name, your company name, your title of any kind, is not permitted.
You can add an alternate name, but that alternate name does not permit you to advertise for your business and you are still bound by the Terms of Service (learn more about alternate name policies here ).
What happens if you use your personal page to advertise your business? You get deleted from the Facebook universe.
Jon Loomer reports that “Facebook has made it clear that it will be taking more aggressive steps to remove misclassified personal profiles used for business purposes.”
There are several reasons why you should use your personal page for advertising your business, besides the terms of service. Jon Loomer articulates them in his article.
The main point is your friends don’t want to be bombarded with promotional content about your business on your personal page.
There will be times where you want to share a business accomplishment on your personal page. The key is to find a balance. If you can’t find a balance Facebook may find a balance for you.